Originating in 1810 as a royal wedding festival, it has now evolved into the world’s largest Volksfest, drawing millions of visitors annually. But Oktoberfest is much more than just beer; it’s a lively celebration of Bavarian culture, food, and tradition.
Even though there are various beer festivals throughout Germany, the main event is held in Theresienwiese, or as the locals call it, d’Wiesn, after the fairgrounds. Alongside Bavarian music, food stalls, and beer tents, you’ll also find over 80 fair rides and games. The festival that starts in late September (to take advantage of better weather) will end on the 1st Sunday in October.
While the festival has modernised, traditions remain deeply embedded in the fabric of the event, with traditional Bavarian outfits playing a key role. The men wear Lederhosen (leather shorts). The women don dirndls, a full skirt, blouse, and bodice, with an apron. The way the bow on the apron is tied is a charming custom to observe; left signifies being single, to the right means taken, back indicates a waiter or a widow (odd), and in the centre is just complicated. This small but significant detail adds an extra layer of tradition to the vibrant festival.
Oktoberfest is not only a cultural event but also a massive economic driver. Over 7,5 million litres of beer, 150,000 sausages, 500,000 roast chickens, and countless pretzels, the festival generates an impressive €1.25 billion annually (2% of GDP).
Only six Munich breweries serve beer during the festival, following Germany’s Beer Purity Law of 1516. Oktoberfest is a celebration of Gemütlichkeit (friendliness and good cheer), welcoming approximately 6 million tourists from around the world to experience Germany’s warmth and festive spirit.